Build Your Signature AI


For coaches, consultants and service-driven entrepreneurs


Build your AI system inside ChatGPT.


Think clearly. Improve your strategy.
Create content that converts.


So that you'll attract the right clients with ease.

Starts May 12th
Only 30 spots

Build My AI System (€299)
FOR COACHES, CONSULTANTS & SERVICE-LED FOUNDERS

Your AI starts at zero every morning.
Build one that knows your business.

Give yourself 4 weeks to transform how your business
runs – build Signature AI, an AI that thinks with you,
writes as you and sells for you.


Online group program starts 28 October, 2026

The idea you have at 9am is finished by noon — not drafted, finished. After that, 1 hour a week keeps your marketing running through your busiest month.

TESTIMONIALS


"Thanks to Obed’s Coaching Program, we launched the Digital University and helped hundreds of entrepreneurs grow their businesses with integrity.


The Digital University is a learning platform that teaches practical business skills. It offers step-by-step programs on marketing, sales, and mindset so entrepreneurs can build sustainable growth.


The Digital University earns 500,000 euros per year with over 70 percent profit margin.


Obed’s support with marketing and mindset shaped our strategy, sharpened our message, and guided the growth. His support was priceless."

Pekka J. Mattila
Business Coach & Mentor

Co-founder Campwire

FROM THE DESK OF OBED ABBO

I've never met you, but I can name the four questions you keep circling.

Hi, Obed here.

Let me make an educated guess.

You're good at what you do. Your clients know it. And attracting more of them still feels harder than it should.


Some weeks the marketing flows. You're visible, conversations happen, things open up. Then client work gets busy. Your attention moves. The posting slows. And within a fortnight you're back to the same four questions:

  • "What should I talk about?"
  • "How do I explain what makes my work different?"
  • "Where should I be focusing?"
  • "How do I turn any of this into a steady flow of the right clients?"

Here's the thing: it was never an ideas problem. You have too many ideas. Content, offers, partnerships, positioning, three new directions you haven't told anyone about.

And they keep arriving — faster than you finish the last one. So the list only ever gets longer. Most of what you thought of this year is still on this list.

The problem is that all of it runs through one person. You think it, you decide it, you write it, you ship it. So you start, stop, rethink, rewrite.

AI was supposed to fix this.

And in fairness, it helped. But you've probably noticed the pattern by now: you open a chat, you explain your business, you get something competent and faintly generic back, you rewrite most of it, and tomorrow you explain your business again.

And here is the uncomfortable part. AI is very good at helping you do the wrong things faster. It will happily draft the post you didn't need, for the audience you haven't defined, about the offer you were already unsure of — in nine seconds. Plenty of motion. Almost no movement.

So you look faster. Drafts arrive in seconds, the tools are genuinely impressive, and everyone agrees you're using AI well.

Then you check the two numbers that actually matter. You are working the same hours you worked before any of this. And the revenue line looks roughly like it looked last year.

Faster, and still in exactly the same place.

More tools. More output. No more clarity about what actually moves the business.

And none of it is free. You have been paying for this every single day — and you still have not seen the thing it was supposed to buy you. The jump in productivity. The afternoons handed back. The revenue line finally moving. Clients who feel better looked after than they did last year.

None of that arrived. The bill did.

FROM THE DESK OF OBED ABBO 28 september 2026

I've never met you, but I can name the four questions you keep circling.

Hi, Obed here.

Let me make an educated guess.

You're good at what you do. Your clients know it. And attracting more of them still feels harder than it should.

Some weeks the marketing flows. You're visible, conversations happen, things open up. Then client work gets busy. Your attention moves. The posting slows. And within a fortnight you're back to the same four questions:

  • "What should I talk about?"
  • "How do I explain what makes my work different?"
  • "Where should I be focusing?"
  • "How do I turn any of this into a steady flow of the right clients?"

Here's the thing: it was never an ideas problem. You have too many ideas. Content, offers, partnerships, positioning, three new directions you haven't told anyone about.

And they keep arriving — faster than you finish the last one. So the list only ever gets longer. Most of what you thought of this year is still on this list.

The problem is that all of it runs through one person. You think it, you decide it, you write it, you ship it. So you start, stop, rethink, rewrite.

AI was supposed to fix this.

And in fairness, it helped. But you've probably noticed the pattern by now: you open a chat, you explain your business, you get something competent and faintly generic back, you rewrite most of it, and tomorrow you explain your business again.

And here is the uncomfortable part. AI is very good at helping you do the wrong things faster. It will happily draft the post you didn't need, for the audience you haven't defined, about the offer you were already unsure of — in nine seconds. Plenty of motion. Almost no movement.

So you look faster. Drafts arrive in seconds, the tools are genuinely impressive, and everyone agrees you're using AI well.

Then you check the two numbers that actually matter. You are working the same hours you worked before any of this. And the revenue line looks roughly like it looked last year.

Faster, and still in exactly the same place.

More tools. More output. No more clarity about what actually moves the business.

And none of it is free. You have been paying for this every single day — and you still have not seen the thing it was supposed to buy you. The jump in productivity. The afternoons handed back. The revenue line finally moving. Clients who feel better looked after than they did last year.

None of that arrived. The bill did.

My Breakthrough Journey Program is aimed to help you:

  • Identify your passions, unique talents, and values.
  • Gain a crystal-clear vision for your dream business.
  • Revolutionize your marketing with Artificial Intelligence.
  • Discover effective sales strategies to naturally draw in clients.
  • Boost your confidence
  • Bring your dream business to new heights of success.

These are challenging times, but it's also a great opportunity to invest in your business and your future.

Consider joining my Online Breakthrough Journey Program. You'll benefit from private and group sessions, engage with experienced entrepreneurs, and enjoy full access to my exclusive online Breakthrough Journey Academy.

This is your chance to have me by your side as you make bold moves and master the business and marketing skills needed for lasting success!


Just imagine: waking up each day knowing exactly what you need to do in order to achieve your business goals—feeling excited and inspired by your vision and supported by a community of like-minded entrepreneurs who believe in you.

Ready to bring your business to the next level?

What that's actually costing you


Count yesterday.


How many times did you open a chat and type some version of "I'm a consultant, I work with founders, my tone is direct, here's what I sell"?


Three times is normal. Six minutes each is generous — most people spend longer, then reject the first answer and go round again.


3 times a day.
6 minutes each.

5 days a week.

That's

78 hours.

A year reintroding yourself to a machine.

Put your own hourly rate against that number.


Say your time is worth
€120 an hour — a figure most people reading this would call conservative. That is €9,360 a year, spent explaining your own business to a machine that will have forgotten by Thursday.

Whatever you just calculated, it's bigger than the price on this page. And you'll pay it again next year, and the year after, for as long as your AI keeps forgetting who you are.


And that is only the side of it you can see.


The other side is everything those hours would have become. The offer you didn't launch. The follow-up sequence you started twice. The twelve posts that are still notes on your phone.
Put a number on that one too, if you can bear to — it is the bigger number, and it is the one nobody invoices you for.


It is also not a fixed race. Someone in your market is going to build this. When they do, they won't be smarter than you and they won't be working longer hours.
They'll just be shipping the ideas the two of you both had.


I call it the Amnesia Tax. Almost everyone using AI is paying it, and almost nobody has put a number on it.

Here is the part that matters: paying it is a choice. There are two ways to use this technology, and almost nobody is shown the second one.

There are only two ways to use AI

Almost everyone is running what I call Zero AI. It knows everything about the world and nothing about you, and every single morning it starts again from nothing.


The alternative carries your signature.

Zero AI (default ChatGPT or Claude)
Signature AI (yours)
Knows your business
× Very little by default. You keep supplying the context.
✓ Everything. Loaded once, used forever.
Your positioning
× You re-explain it. Every time.
✓ Built into layer one. Never explained again.
Your proof
× Invisible to it.
✓ A library it quotes from, by name.
Your voice
× Averaged internet English.
✓ Captured from your own recorded words.
What comes out
× Competent. Generic. Nearly yours.
✓ Specific enough that people reply to it.
What you do all day
× Prompt, reject, re-prompt, rewrite.
✓ Direct, approve, ship.
What it costs you
× The Amnesia Tax. Every year.
✓ One build. Four Wednesdays.

And that is why the hours never came down. It was never that you used it badly. It is the only thing Zero AI can do — something that forgets you cannot compound for you. Every morning it hands back the same average work, and you spend your day correcting it into being yours, which is the exact job you were trying to hand over.

A Signature AI compounds instead. It knows what you decided last month, which client story proves the point, and how you sound when you are being direct. It stops being a tool you operate and becomes something closer to a team that already knows the business.

And the list stops growing. You have an idea and it gets done. Then the next one, and that gets done too. That is when the numbers start moving and the hours you have to put in start falling — at the same time.

A Signature AI is not a bigger prompt. It's a different architecture. That's the next section.

The 3-Layer Context Method

You work with Claude, ChatGPT or another leading AI tool. Here's why your AI forgets you, and it isn't your prompting.

A chat window is working memory. It is not identity. Everything you tell it dies when you close the tab — so tomorrow the model rebuilds you from scratch, and with nothing specific to go on, it averages you back towards the internet.

That's why your output reads like everyone else's. It literally is everyone else's.

The fix isn't a better prompt. It's giving the model a permanent place to keep you.

Three layers, built in this order. Each one is useless without the one beneath it.

1

Layer 1 — The Core

Who you are. What you sell. Who you sell it to. How you sound.

This is the layer that stops the averaging. Without it, every answer you'll ever get is generic – no matter how good the prompt on top of it is.

2

Layer 2 — The Canon

Your proof. Your cases. Your client stories. Your offers. Your best work.

Without the Canon, your AI can write about you but never as you. It has opinions and no evidence. With it, your AI pulls up the right client story by name while you're mid-draft.

3

Layer 3 — The Crew

Three operators, each with one job and a standing brief.

Without the Crew you have a very well-informed assistant and still nothing published.

THE WHOLE METHOD IN ONE LINE:

A better prompt improves one answer.
A better Core improves every answer you will ever get.

That's the difference between using AI well and having one with your name on it. And it's why people who already use AI every day get more out of these four weeks than beginners do — they've felt the ceiling, so they recognise what's being lifted.

AND TO BE CLEAR ABOUT WHAT THIS IS FOR:

Thirty pieces in sixty days is not the goal. It's the evidence. The goal is that your marketing stops depending on whether you had a good week — because the clients you want have never once arrived in the month you went quiet.

The 3-Layer Context Method

You work with Claude, ChatGPT or another leading AI tool. Here's why your AI forgets you, and it isn't your prompting.

A chat window is working memory. It is not identity. Everything you tell it dies when you close the tab — so tomorrow the model rebuilds you from scratch, and with nothing specific to go on, it averages you back towards the internet.

That's why your output reads like everyone else's. It literally is everyone else's.

The fix isn't a better prompt. It's giving the model a permanent place to keep you.

Three layers, built in this order. Each one is useless without the one beneath it.

1

Layer 1 — The Core

Who you are. What you sell. Who you sell it to. How you sound.

This is the layer that stops the averaging. Without it, every answer you'll ever get is generic – no matter how good the prompt on top of it is.

2

Layer 2 — The Canon

Your proof. Your cases. Your client stories. Your offers. Your best work.

Without the Canon, your AI can write about you but never as you. It has opinions and no evidence. With it, your AI pulls up the right client story by name while you're mid-draft.

3

Layer 3 — The Crew

Three operators, each with one job and a standing brief.

Without the Crew you have a very well-informed assistant and still nothing published.

THE WHOLE METHOD IN ONE LINE:

A better prompt improves one answer.
A better Core improves every answer you will ever get.

That's the difference between using AI well and having one with your name on it. And it's why people who already use AI every day get more out of these four weeks than beginners do — they've felt the ceiling, so they recognise what's being lifted.

AND TO BE CLEAR ABOUT WHAT THIS IS FOR:

Thirty pieces in sixty days is not the goal. It's the evidence. The goal is that your marketing stops depending on whether you had a good week — because the clients you want have never once arrived in the month you went quiet.

Meet your three hires

The Core gives your AI context. The Canon gives it evidence. The Crew puts both to work. Your Crew consists of three operators, each with a distinct role. Meet them below.

1 · The Principal Strategist – thinks with you

Pressure-tests your decisions instead of agreeing with them. Challenges your positioning. Finds the opportunity you're standing too close to see. Knows your last six months of context, so you never brief it twice.

2 · The Content Engine – writes as you

Posts, emails, newsletters, articles, video scripts, sales pages – in your voice, drawing on your Canon. Ask for an article on retention and it reaches for your actual client story, by name, unprompted.

3 · The Sales Creator – sells for you

Sales pages, offer copy, objection handling, call scripts. Built on the same Core, so your landing page, your LinkedIn and your sales conversations finally sound like the same person.

And here is what changes when all three work from the same Core and Canon.

Your marketing stops behaving like a collection of separate jobs. The positioning you sharpen with the Principal Strategist becomes the thinking behind your next article. The client story you add to the Canon can appear in that article, your sales page and the way you talk about your offer with a potential client. A decision you make once can carry through everything you publish and sell.

So your website, content, offers and sales conversations stop drifting in different directions. They start working from the same version of your business.

The 28-Day Build

This is not a course. There is nothing to catch up on, no module to abandon in week two, and nothing left to finish once it ends. Four Wednesdays, 2 hours each — you build it in the room, and you leave with it built.

Starts
Wed 28 October 2026
Format
4 × 2-hour live build  group sessions
Group
30 people, max

Session 1·Your Signature AI Core, live

Guaranteed

Wed 28 October · 10:00 - 12:00 CET


You build:

The Core, and the first working version of your Signature AI.

You walk out with:

A Signature AI that already knows your business, running and used on something real by the end of session one.

This is the session the guarantee is written against.

Session 2·The Canon — an AI that argues back with evidence

Wed 4 November · 10:00 -12:00 CET


You build:

The Canon, and your strategic briefing system.

You walk out with:

An AI that argues back with evidence — and a sharper answer to a real decision you're currently sitting on.

Session 3·The Content Engine — a week of content from one hour

Wed November 11 · 10:00 -12:00 CET


You build:

The Content Engine and your tone-of-voice layer.

You walk out with:

Content in your own voice, and the Repurpose Engine that turns one piece into a week of them.

Session 4·The full Crew, connected — and your next 30 days planned

Wed 18 November · 10:00 - 12:00 CET


You build:

The Sales Creator, and you connect all three hires.

You walk out with:

A complete Signature AI system — and the 30-Day Publish Plan telling you exactly what to ship next.

All sessions: Wednesdays, 10:00-12:00 CET. Recorded, yours for life. Miss a session? No problem. You can join the next one and catch up with the recording. Each session adds another layer to your Signature AI. Need support in between? Ask your question in the channel and get unstuck within 24 hours.

Show me everything you get →

What entrepreneurs did with theirs

A clear structure to build my own AI set up within Claude, and use AI with even more clarity and confidence.

Matthieu Zeilas

AI & Automation Consultant

It helped me sharpen my positioning, organize my ideas, and create content that genuinely reflects who I am.

Dario Klaumann

Mindfulness Instructor

I work with more structure, make better decisions, and create stronger content.

Alba Tornero

Health & Holistic Psychologist

My AI has become tailored to my business, which makes work much easier.

Tobias Kresse

International Recruitment Expert

At first I felt insecure about AI. Now I use it to support my work and share my passion with confidence.

Gary Hirson

Transformation Coach


Real entrepreneurs. Real experiences.

These are real entrepreneurs who’ve experienced what happens when AI becomes more useful, more personal, and more connected to their business. Most of the above experiences were also shared publicly on my LinkedIn profile.

And they’re part of a much bigger picture. Over the past 12 years, I’ve worked directly with 300+ entrepreneurs and founders, and supported hundreds more through group programs, workshops and trainings in marketing, business and AI.

View more client experiences →

SOUGHT-AFTER marketing & AI EXPERT

Obed Abbo

19 years in marketing
and strategy

Teaching AI in business
since 2022

80+ documented
testimonials

Former marketing
manager at a platform
with 140,000+ paid
users

1000+ entrepreneurs
supported.

Who this is for, and who it isn't

You can check every one of those names. Here is the other half of an honest sale: this does not work for everyone, and I would rather you found that out now than in session two.

You can check every one of those names. Here is the other half of an honest sale: this does not work for everyone, and I would rather you found that out now than in session two.

This is for you if


  • You sell your expertise – coaching, consulting, advisory, a service business you're the face of.
  • You already use AI and can feel the ceiling. It's useful. And every morning you start at zero and explain your business to it again.
  • You want content your closest followers couldn't pick apart from your own writing – the same references, the same way of getting to the point. Not an imitation of you. A continuation of you.
  • You want AI pointed at the two numbers that actually move: revenue going up, and the hours it takes you coming down – at the same time.
  • You can protect four Wednesday mornings – and you'd rather book them against a list that finally gets shorter instead of longer, and the revenue that follows when it does.

This is not for you if


  • You want AI to run the business while you step back. Signature AI makes your thinking faster, sharper and repeatable – it does not do the thinking, and the day it does, the output stops sounding like anyone.
  • You want it done for you. You build this one yourself, in the room, which is exactly why it still works in March – a system somebody else built drifts the moment your business changes.
  • You're hoping to skip having a position. If you don't know what you stand for, no system invents it for you. (The Principal Strategist will help you find it. It won't hand it to you.)
  • You need this month's revenue fixed this month. The hours come back fast. The compounding takes a quarter. If you're in a cash emergency, buy something quicker than this – I'd rather say so now.
  • You can't make the Wednesdays and won't watch the recordings. Recordings are insurance, not a plan.

Already using AI every day? Good — you'll get more out of this than a beginner will. You've hit the ceiling, so you'll recognise what's being lifted. The value isn't a new tool. It's the architecture underneath the tool you already have.

Just starting? Also fine. You'll fill four fields; everything else arrives pre-written. I'll walk you through it live. The power here is in the simplicity, and you'll skip two years of the mistakes everyone else made.

Everything you get

4 weeks. 4 live online group sessions. Built together. Starting October 28. Two hours every Wednesday. We build your Signature AI together, step by step, with a maximum of 30 participants.

Below is everything included, line by line. Where a line represents time, I've shown the hours and their value. A specialised strategy consultant typically charges €120 to €250 an hour, so you can check the numbers yourself.

Add it up before you look at the investment at the bottom.

THE BUILD
4 live build sessions – 2 hours each, 30 people maximum. You build it in the room, with me watching your screen.
€1,200 8 hrs × €150
Context Vault pre-build – send me your website and LinkedIn when you enrol. My team drafts your Core layer and hands it back 48 hours before session one. You start at 60%, not at zero.
€600 ≈3 hrs of prep, before you arrive
The 3-Layer Context Method playbook – the full method, documented, so you can maintain and extend your system as your business changes.
€400
Your three hires, configured and yours to keep – Principal Strategist, Content Engine, Sales Creator – built against your own Core, tested on your real work, and portable. They move with you if you switch models.

3 hires - yours to keep     €900
The Prompt Library – 120 tested prompts, one for every job the Crew does. No blank prompts, ever again.
€300 120 prompts·
  €2.50 each 
Lifetime recordings and template updates – the models change. Your build guide gets updated. You keep getting it.
€500
The Build Room – your private build channel for 28 days – when the Wednesday call ends, you keep building and producing. If a prompt drifts, your Core goes vague, or an output still isn't landing, post it in the channel and get it unstuck.
€400 28 days of support
THE BONUSES
① The Repurpose Engine – one prompt turns one strong article into a week of LinkedIn posts, an email and a video script. Solves: "I can write one thing well. I need twenty."
€300
② The 30-Day Publish Plan – the exact 30 pieces to ship after session four, in order. Solves: "The system works. What do I post on Monday?"
€400
③ The Voice Capture Session – a 20-minute recorded interview I turn into your tone-of-voice file. Solves: the one thing that kills every AI writing system – "it's good, but it still doesn't sound like me."
€500
④ The Model Migration Promise – when ChatGPT or Claude changes shape, you get the updated build guide. Free, for as long as I run this program. Solves: "will this be obsolete in six months?"
€300
⑤ First 10 only – a 30-minute 1:1 Build Review – with me, on your finished system. Solves: "is mine actually set up right?"
€250
⑥ The Skill Pack – plug-and-play skills for your Signature AI – a library of finished skills you paste straight into your system. Each one is a whole job your Crew can do on command – turn a client call into a case study, a case study into a launch sequence, a quarter's positioning into a publish calendar, a webinar into six weeks of posts. You do not write the instructions. You install the skill and ask for the job by name. Lifetime licence, including every skill added after your cohort. Solves: "I know what I want it to do. I do not want to spend a Sunday working out how to make it do that." If this bonus alone doesn't feel worth the investment, you're still covered by the 7-Day Guarantee.
€797
Total Value
€7,047
Your investment today
€997
Price will increase for future editions

BUILD

€997

or 2 × €597

Prices will increase for future editions.

Everything included:

  • ✓ 4 × 2-hour live online group sessions.
  • ✓ A working Signature AI, built with you and yours to keep
  • ✓ Three operators. One thinks with you, one writes as you, one sells for you
  • ✓ Your Core drafted before session one, plus tips on how to prepare
  • ✓ The Build Room for 28 days, lifetime updates and six bonuses

30 seats.

BUILD PRIVATE

€4997

Limited to 5 private clients.

Everything in BUILD, plus:

  • + 3 × private 1:1 sessions with me Focused on your business, your decisions, and how your Signature AI should work for you.
  • + I build your Context Vault personally Your business context, proof, offers, voice, priorities, and strategic knowledge, structured and finished for you.
  • + 90 days of private async review Send me up to 3,000 words of material per week, posts, emails, sales copy, strategy outputs, or anything else your system produces. I'll show you what to sharpen and how to improve the AI behind it.

This is the current cohort price: €997. Future cohorts will be priced higher as the program develops.

30 seats, and the cap is real. The group needs to stay small enough for live guidance, questions and troubleshooting while you build. Above 30, it stops being the kind of working session I want this to be.

The first 10 also get a 30-minute 1:1 on their finished build. That number comes from my calendar. When those ten places are gone, they are gone. Everyone else still gets the full program.

Enrolment closes Sunday 25 October at 23:59 CET. I need Monday and Tuesday to prepare the first draft of your Signature AI Core from your website and LinkedIn, so you have a concrete foundation before we meet on Wednesday 28 October. Join after that deadline and I cannot prepare that part properly.

"It feels like having a productive business partner by my side."

Jeroen Overbeek Founder, Social Impakt

All prices include VAT. Payment plan available.

What happens after you click

Buying something online and then wondering what you've just done is a bad feeling. So here's exactly what happens, in order.

1

You pay – about 90 seconds

Card or bank transfer, through Stripe. You'll have a receipt in your inbox before you've closed the tab.

2

You send me two links

Your website and your LinkedIn. That's the whole task. My team drafts your Core layer from them and sends it back 48 hours before we start, so you walk into session one already 60% built.

3

Wednesday 28 October, 10am CET

You show up for the live online session. Two hours later, the first version of your Signature AI is running, and you have already used it on something real.

Total effort on your side before session one: sending two links.

Two guarantees

That is the whole process. If it still feels like a risk, here is how small a one it actually is.

1 Guarantee

The 120-Minute Guarantee

Come to session one. If the first version of your Signature AI isn't running and genuinely useful to you by the end of those 2 hours, email me before noon the next day and I'll refund every cent.

And you keep the Context Vault templates and the Prompt Library.

I can promise that on the clock because I've watched it happen in every cohort I've run. Your risk here lasts 2 hours, and even then you come out ahead.

2 Guarantee

The 30-Piece Promise

Come to the four sessions and follow the 30-Day Publish Plan. If you haven't shipped 30 pieces of content in your own voice within 60 days of session four, I'll give you 90 minutes of 1:1 and personally rewrite your Context Vault. Free.

And the one that isn't a guarantee


This is not for you if you want AI to run your business without you in it.

AI should strengthen your thinking, not replace it. You set the direction; it helps you execute faster and more consistently than you can alone. If you're looking for something that thinks so you don't have to, I'd genuinely rather refund you than have you in the room not building.

Why work with me

I’m Obed Abbo. I’ve spent 19 years working across marketing, strategy and business growth, including as marketing manager for a platform with 140,000+ paying users.
For the past 12 years, I’ve worked one-on-one with 300+ entrepreneurs and founders, helping them get clearer on their strategy, sharpen their marketing and turn ideas into action.
Along the way, I’ve supported hundreds more through workshops, group programs and training in marketing and business.
Since 2022, I’ve also been using and teaching AI in business, with a practical focus: using AI to think more clearly, make better decisions and execute consistently. You can learn more about me here.

Sign up for AI Signature

Frequently asked questions

What exactly is Signature AI?

Signature AI is your own personalised AI system that helps you think more clearly, create content that sounds like you, and sell more effectively, so you can attract clients more consistently.

It understands your business, expertise, clients and way of communicating. You build it inside ChatGPT or Claude, so you spend less time explaining yourself, correcting generic answers and starting from scratch.

How is this different from just prompting better?

A better prompt improves one answer. Signature AI improves the way AI works with you across your business.

Instead of briefing AI from scratch every time, you give it an organised understanding of your expertise, goals and business. That context helps when you're making decisions, creating content or preparing a proposal.

I've already tried setting up AI. Why is this different?

You may have uploaded documents, written instructions or created a Project. It worked for a while, then the answers drifted and you were correcting the same mistakes again.

With Signature AI, we organise your business knowledge and real examples so you can keep them useful and up to date. You'll also build three assistants to help with strategy, content and sales, all working from the same business understanding.

Will my content actually sound like me?

That's the goal. We build a personal tone-of-voice profile from your actual writing and communication, then give AI your opinions, stories and expertise to work with.

You'll still review what it creates. But instead of starting with generic copy, you'll have drafts that sound much closer to how you naturally think and speak.

I already use AI every day. Is this too basic for me?

Experienced users often recognise the problem fastest. You know AI can do good work, but you still spend time explaining your business, correcting answers and rewriting content.

This program focuses on getting more consistent, practical value from the tools you're already using, across strategy, marketing and sales.

Do I need to be technical?

No coding is required. If you can use ChatGPT or Claude and work with a document, you can build this.

You don't need years of AI experience either. I'll guide you through each step, and you'll work on your own business during the live sessions.

How much time will this take?

Four Wednesday mornings, from 10:00 to 12:00 CET. That's eight hours of live building across four weeks.

Before session one, I prepare an initial foundation using your website and LinkedIn, so you won't start from a blank page. Afterwards, the aim is to spend roughly an hour a week keeping your system useful and current.

What if I miss a session or get stuck?

Every session is recorded, and the recordings are yours to keep. I recommend joining live when you can, because that's when we build and test things together.

Between sessions, you can bring questions and problems to the Build Room. Whether your content sounds wrong or your AI advice isn't useful, we'll work through it.

What happens when AI tools change?

Your business knowledge, client stories and personal voice remain valuable even when AI models change. You own that information and can adapt your system to a different tool.

I'll also update the build guidance as major tools change, for as long as I run the program. You won't need to start from zero every time a new model arrives.

€997 is a lot. Why is it worth it?

Over 28 days, we build an AI system you can actually use for clearer decisions, content creation and sales work. The price includes four live build sessions, your personalised starting foundation, templates, prompts, recordings and support in the Build Room.

Think about the time you currently spend re-explaining your business, correcting drafts and leaving ideas unfinished. That's the work we're aiming to reduce. €997 is the current cohort price.

Are there any additional costs?

You'll want a paid ChatGPT or Claude account that supports the features we use.

There's no separate Signature AI software subscription. You build the system inside your own AI account, keep what you've created and don't need to keep paying me to use it.

Is there really a refund?

Yes. Come to session one and build your first version of Signature AI with me.

If it isn't running and genuinely useful for your business by the end of those two hours, email me before noon the next day. I'll refund every cent, and you keep the templates and Prompt Library.

The last word

Four Wednesdays from now you'll have one of two things.

Either an AI that still starts every morning at zero, waiting for you to explain your business again – or a system that knows who you are, what you've done, who you're for and how you sound, and that turns an hour of your thinking into a month of marketing.

The work is the same eight hours either way. The difference is whether you spend them building something you keep.

Zero to Signature – The 28-Day Build

  • 4 live build sessions • Wednesdays, 10:00--12:00 CET | 21 & 28 Oct + 4 & 11 Nov
  • Your Context Vault, pre-built from your website before we start
  • Your three hires – Principal Strategist, Content Engine, Sales Creator
  • The Prompt Library, the Repurpose Engine, the 30-Day Publish Plan
  • The Build Room – A structured online platform for all 28 days, plus daily support from me and my team in the group to help you keep moving between sessions.
  • The Skill Pack – plug-and-play skills for your system, lifetime licence
  • The Voice Profile and the Model Migration Promise
  • Lifetime recordings and updates
Secure your spot→

30 seats. Enrolment closes Sunday 25 October at 23:59 CET.

Why that deadline is real: your Core layer gets drafted in the 48 hours before session one. Enrol on the 27th and there's nothing to hand you on the 28th. It's a delivery constraint, not a sales tactic — which is also why it doesn't move.


Waiting isn’t free either. I plan to raise prices for future cohorts. And postponing means another quarter of wasting roughly 78 hours, while every post, email and idea has to work harder because nothing is reinforcing what came before.

P.S. If you're still reading, the hesitation probably isn't the money. It's that you've bought a course before and not finished it. Fair. So here's the deal I've structured around exactly that: you don't build this after the sessions, you build it during them, and the first version of your Signature AI is helping you 2 hours in — or you don't pay. There's no homework gap for your good intentions to fall into.


P.P.S. Still not sure? Book a 20-minute fit call → I'll tell you honestly if it's not for you. I've done that more than once and it costs me nothing — an unhappy participant is far more expensive than an empty seat.

Testimonial


“Initially, I had been wary (fearful) of AI, so I wasn’t using it often. I joined the Signature AI Course.

Obed’s calm, concise and practical facilitation has made me realise that AI is a helpful tool over which I can have control.

Today, I think clearer, move faster, and use AI in a way that supports my coaching business. It feels great to operate at the next level."

Testimonial


“Initially, I had been wary (fearful) of AI, so I wasn’t using it often. I joined the Signature AI Course.

Obed’s calm, concise and practical facilitation has made me realise that AI is a helpful tool over which I can have control.

Today, I think clearer, move faster, and use AI in a way that supports my coaching business. It feels great to operate at the next level."

SUMMARY

Participate in my Online Breakthrough Journey Program:

  • 3-month Coaching Program
  • 12x 1-hour Online Private Coaching Sessions
  • 3x 2-hour Online Breakthrough Group Workshops
  • Lifetime access to the Breakthrough Circle Community
  • 1-year access to my exclusive Breakthrough Journey Academy